Sunday 22 January 2017

New Year, New Fragrances and... New Prices!

Happy 2017 fandles! I know we're already three weeks in, but... Better late than never I say! After a pretty hectic start to the year I've finally found some time to sit down and do a quick update with some Yankee Candle news.

Eagle-eyed fandles might have already seen a sneak peak of this years upcoming fragrances as Yankee Candle's first three drops of 2017 were posted on their website a good few months ago, but the autumn and festive releases have now been revealed.
For those who like surprises and would rather wait until they are released, look away now, or carry on reading to see what we can all look forward to up until the end of the year.





I personally can't wait for the Perfect Christmas collection. I already have two large jars of Spiced White Cocoa from a QVC drop late last year and I love it! The other three fragrances look so cute and for some reason seem to be more American in style. The Havana collection also looks incredible. The colours of the Fall In Love set are really interesting with a mix of purple, blue, orange and cream wax. Quite unusual for those colours at that time of the year.
They all seem like really coherent collections with a strong theme running throughout the fragrances. Personally, after 2016's Riviera Escape collection I'd have liked something completely different for this years May drop as the two themes seem really similar to me.
I'm hoping the Coastal Living collection is a real knockout too as the fragrances seem rather familiar to me. But, I'm a huge fan of fragrances such as Wild Sea Grass, Beach Wood and Windblown, so we'll have to wait and see.

If that wasn't enough, we'll also be treated to new Special Appearances from the US (this seems to be 2 per launch instead of 3) AND this Easter will see the return of the ever popular Jelly Bean, but this year we are being treated to a new fragrance instead of the iconic Bunny Cake... But I'll be saving that for another post. 

While we're on the subject of new Yankee Candle fragrances, I wanted to write a few thoughts about the recent price increase of all European Yankee Candle products.

As a collector (but more importantly, a loyal customer) I can't say that I'm happy about the new prices, especially as a British fandle I see our friends across the pond getting incredible savings and deals that just aren't matched over here, so it kind of seems like a bit of a kick in the teeth to us loyal fandles. But, as with everything else out there, sometimes the price of the things we love goes up. Whether it's down to material costs creeping up, or delivery prices rising, who knows, but us fandles are noticing it more as it affects us the most due to our passion for the brand. The casual Yankee Candle shopper is less likely to even notice the price increase, and in a way, paying more for a candle validates to them that they are buying a product of quality.
It's us hardcore fandles who want ALL the candles who will be hit hardest, but realistically, we're not the backbone of Yankee Candle as really we're a small percentage of Yankee Candle's customer base.
The sad thing for me is that as much as I appreciate that the cost of living is going up and price increases happen, I'd also like to think that the quality would increase too. But, unfortunately I'm not noticing a stronger throw when I'm burning my candles and I'm having to do more and more candle care when it comes to taking care of the wicks.
 
I suppose the difference for me now is that when I'm looking to buy my Yankee's I will be sniffing out the best deals more than ever and will be less likely to be buying direct from Yankee unless they're having a sale. Collecting Yankee Candles is no cheap hobby so I'll probably be a bit more selective when it comes to which fragrances I will be buying.

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Disclaimer: I do not work for Yankee Candle or QVC. I am a Yankee Fandle who enjoys sharing my thoughts on each fragrance and also photos of my collection that I have taken myself. These opinions are my own.